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210 | Tension is Needed Between Co-Founders | with Alex Levine and Trevor Russo

Honest Ecommerce
Honest Ecommerce
Episode • Jan 30, 2023 • 25m

Xebec is a laptop accessories brand for the mobile workplace, focused on empowering people to let their life dictate their work as opposed to the other way around. 

After developing the Xebec Tri-Screen, the original triple-screen laptop attachment, the brand launched the Xebec Airstand along with the Xebec Keyboard and Mouse. 

Paired with the newly refined Tri-Screen 2, these products allow anyone to take their office with them and increase their productivity on the go. 

Alex Levine (CEO) & Trevor Russo (COO) founded Xebec with aspirations to change the way we think about the modern workplace. 

As life-long friends who both worked as traveling consultants, they recognized the need for a solution to remain productive on the road.

After both graduated from the University of Texas, Alex worked as a Digital Technology Consultant at Accenture and a Technical Product Manager at Komply, while Trevor worked as a Risk & Compliance Consultant at Protiviti and a Strategy & Operations Consultant at Deloitte.


They then joined back up in their hometown of Austin, TX in 2019 to launch Xebec and enable everyone to experience the freedom of the modern, mobile workplace.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:07] What are Xebec’s products?
  • [01:43] The “genesis” of Xebec
  • [03:37] From the idea of Xebec to prototype
  • [04:43] Trevor remembering the first Xebec prototype
  • [05:42] From prototyping to releasing the final product
  • [08:01] Xebec’s slow but certain growth amidst COVID
  • [09:56] How Xebec used paid ads for growth
  • [11:58] Sponsor: Electric Eye electriceye.io/connect
  • [12:55] Sponsor: JSON-LD for SEO jsonld.app
  • [14:09] Sponsor: Wayflyer wayflyer.com/ecomm/honest
  • [15:13] Logistics challenges during COVID
  • [16:42] Migrating from Wix to Shopify
  • [18:25] Don’t get caught up with the what ifs
  • [21:12] Balancing different co-founder ideologies
  • [23:14] Continued evolution of Xebec’s story
  • [25:02] Where to find Xebec products

Resources:

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