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Podcasting Is An Attitude. Not An Industry.

What's Up! with John and Reena
What's Up! with John and Reena
Episode • Apr 17 • 9m
In this thought-provoking episode, we challenge the conventional notion of podcasting as an industry. Instead, we explore the idea that podcasting is a DIY attitude—a creative endeavor driven by passion, not profit.


Key Takeaways:
  • Podcasting as a Creative Outlet: Podcasting is likened to activities like crocheting or spelunking—pursuits undertaken for personal fulfillment rather than financial gain. 
  • The Myth of the Podcasting Industry: While some individuals monetize their podcasts, it’s often an extension of their existing careers in entertainment, politics, or business. The podcast itself isn’t the product; it’s a medium to enhance their primary endeavors.
  • Celebrity Involvement and ‘Proldrift’: The trend of celebrities entering the podcasting space is examined through the lens of “prole drift,” where the affluent adopt working-class aesthetics to appear edgy. This shift brings attention to the medium but also blurs the lines between genuine DIY content and commercially driven productions.
  • Maintaining Authenticity: True podcasting thrives on authenticity and creative freedom. It’s about sharing unique perspectives without the constraints of traditional media industries.

Why This Matters:
As podcasting continues to evolve, it’s essential to recognize and preserve its roots as a platform for unfiltered, passionate storytelling. Whether you’re a hobbyist or a professional, embracing the authentic spirit of podcasting ensures the medium remains diverse and inclusive. 

Join the Conversation:
If you’re considering starting a podcast or seeking to reconnect with the essence of podcasting, this episode offers valuable insights into maintaining authenticity in a rapidly commercializing space. Visit LillyStudios.com for more fun and adventure.