92: Think Global, Market Local: My Roadmap for International Marketing Success

Expanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and lessons learned from launching marketing campaigns in 10+ countries.

You’ll discover how to assess new international markets including looking outward initially using your marketing 101 skills but also looking inward at existing brand assets and what to consider when deciding if these are relevant. I also give you some examples of when this goes wrong form big global brands, and of course some of my stories along the way.

By the end of this episode, you’ll have the my checklist to start global marketing with local relevance.