Interview with Barbara Zych – Barbara is a data-driven employer branding and HRtech evangelist. My mission is to match people's science with business for better results and work innovations. She has more than 15 years of experience, including 100 Fortune 500 companies consulting, and over 200 employer branding projects implemented, 7 books published on OD, 16 HR tools produced, 3 HR startups set up and hundreds of students educated.