#485: Burnt Crusts & Second Chances: Pizza Bros’ Recipe for Reinvention with Joey Pepperoni & Marty McFly
When Joey Pepperoni and Marty McFly launched Pizza Bros in 2019, they saw a pizza scene obsessed with tradition—and asked: Where’s the rebel energy? Their answer? A mobile pizza truck that crashed festivals until COVID left them bankrupt, in debt, and delivering pizzas to survive.
I sat down with Joey and Marty (between oven rotations at The Imperial Hotel) to break down their phoenix-from-the-ashes comeback. We talk about their story, how getting expelled at 16 led Joey to a decade-long pizza apprenticeship, how Marty went from the fitness industry to joining his brother’s dream and why legally renaming themselves was the ultimate branding power move.
The bottom line? The Pizza Bros story isn’t just a pizza story—it’s a masterclass in grit. Listen. Order a pizza. Repeat.
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