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168 | Complexities of Selling BevAlc Online | with Yoni Reisman and Jay Liddell

Honest Ecommerce
Honest Ecommerce
Episode • Apr 11, 2022 • 31m

In Yoni and Neal’s previous lives, they were music industry veterans behind some of the largest festivals in the country. 

Along the way, they saw the demand for quality cocktails growing, but the careful preparation required to make one made service in high volume environments pretty difficult. 

They fantasized about creating a world-class cocktail in an easy-to-serve vessel, thinking maybe they could help solve a problem for venues, events, restaurants, bars, airplanes, and regular folks at home on the couch. 

Eventually, they stopped fantasizing and started actually doing it.

Enlisting the help of their favorite bartender and James Beard finalist, Miles Macquarrie of Kimball House, they, along with Jay, developed classic cocktail recipes and packaged them up to drink at any time and, just about, any place. 

Tip Top Proper Cocktails are always within reach, especially if a trusted bartender or fully-stocked bar are not.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:21] What are Tip Top Proper Cocktails?
  • [02:11] The connection between live music and Tip Top
  • [04:47] Challenges in serving alcohol to festival goers
  • [06:53] The opportunity in inefficiencies
  • [08:14] BevAlc is profitable yet complex in the US
  • [10:21] Milestones that Tip Top reached
  • [12:35] What is a co-packer in the BevAlc space?
  • [13:01] From concept to shipping products
  • [13:45] Tip Top’s D2C go-to-market strategy
  • [15:39] The complex process of selling Bev/Alc online
  • [16:32] Sponsor: Electric Eye electriceye.io
  • [16:52] Sponsor: Mesa apps.shopify.com/mesa
  • [17:36] Sponsor: Gorgias gorgias.grsm.io/honest
  • [19:02] Sponsor: Rewind rewind.com/honestecommerce
  • [19:30] Sponsor: Klaviyo klaviyo.com/honest
  • [20:18] Dealing with varying state legislation
  • [21:53] Tip Top’s partnership with Delta Airlines
  • [25:42] Things that Tip Top did to increase online sales
  • [28:14] Making sure CX is smooth as possible
  • [30:12] Where to find Tip Top Proper Cocktails

Resources:

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