We all do it. We look at someone else’s restaurant in awe, wondering how they got a custom shoe deal or lines out the door. When does a restaurant transcend food and beverage and become an idea? 

John Seymour of Sweet Chick seems to have cracked that code.

Today we discuss how to build a brand, culture and community. We also discuss how those efforts translate into survival in tough times like these.

To check out John’s latest initiatives go to www.sweetchick.com

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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.