In 1970. Philip Krawitz took over a single small specialized store, that was founded by his grandfather in 1933. Under his leadership that one store, grew to a group of over 260 stores (Cape Union Mart Group), employing more than 3000 people in the various brands it now owns and operates. It is the largest privately held clothing retailer in Africa.

Philip is a thinker and keen observer of human nature and the habits and needs of consumers. He is also a passionate South African, with very interesting views about the country and why he is predominantly manufacturing in South Africa, and not in other global and commonly used manufacturing centres

The business remains family owned, and many lessons can be derived from the way that the Krawitz family have managed the business, succession as well as the transition to professional management.

Riël Malan talks to Philip about his life in retail, what makes a great brand and how to handle succession in this candid podcast conversation.