Is your website doing its job, pulling its weight as a member of your sales team? Is it meeting your goals? Before you answer that, consider first of all: Do you have identifiable, measurable objectives for your website? Does it have a job description – do you know what you want it to do for your equipment business?

Whether you answer yes or no, you’re going to pull valuable advice and ideas from this month’s guest, Jessica Galfas, founder of Galfas Media LLC. We asked her to review 10 IEDA member websites, and her assessment, coupled with her web and marketing proficiency, provide the foundation for a rich conversation about how to take your website to the next level, no matter where it is today.

We’re talking practical, doable, logical stuff that makes a positive, professional impression on website visitors and gives them what they’re looking for fast. Galfas, one of IEDA’s “I Know A Pro” expert at iedagroup.com who works with many IEDA members, gives you food for thought about branding, how your website functions and looks on mobile devices, how to be a value- giver, and much more.

Got some windshield time coming up? Play this podcast on your phone and listen to something that can strengthen your digital sales bench in 2023. 

Galfas Media Website: https://jessicagalfas.com/

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jgalfas/

Visit IEDA: https://www.iedagroup.com/