- The ABCs of landing pages (00:43)
- Examples of where having a landing page strategy would be a great idea (01:21)
- The benefits of building a landing page for you and the user (06:12)
- Higher quality score
- Drive focus to specific information
- Flexibility to optimize & test the page(s)
- Finding the perfect balance when creating lead form fill (13:40)
- Rounding out the pro’s of having a custom landing page strategy (17:29)
- The flip-side of the coin: What may be some of the downsides to a custom landing page strategy (21:10)
- The final take with MacKenzie (25:04)
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