With increased scrutiny on spending, we are likely more aware of the influence a CFO has on our opportunities, even if we don't have access to finance in our prospect companies. Force Management's Brian Walsh runs through the key things you need to remember about this important persona as you advance your opportunities. He discusses:
Here are some additional resources:
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- A CFO’s role and aligning to their priorities.
- Equipping your Champion to make the case for your solution.
- The power of presenting multiple options.
Here are some additional resources:
- Engaging the CFO | Ascender Article
- Selling to the CFO w/ Jim Kelliher | Ascender Insights
- Negotiating Value – Presenting Multiple Options | Podcast
Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.
Check out the platform here: https://my.ascender.co/Ascender/
Subscribe here: https://my.ascender.co/Ascender/PlanComparison
Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
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