Amber Vilhauer is a leading digital strategist but she's so much more.

The founder of NGNG (No Guts No Glory) has come up with a system more ingenious than any I've ever seen when it comes to helping authors corral their network to support their book launches. Longtime listeners know that I'm a pretty jaded person who's tough to impress so you know how much it means when I say that when Amber shared her system and copy and videos with me, I was as blown away as I've been by any strategy I've seen during my decades in publishing.

In this episode, she breaks that strategy down by explaining how authors should approach the people they know, what to say when they do and how to make sure that getting support for a book launch is just as much about giving as it is receiving.

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