#12: Matt McGlynn - Vice President, Brand Marketing at RBC

Matt is Vice President, Brand at RBC. In this episode, Matt shares insights into RBC’s Olympic Training Ground program. We discuss RBC’s support of Golf and how RBC decides which golfers to endorse. Matt explains how RBC filters through the hundreds of proposals they receive each month. He shares other marketing initiatives that have caught his eye, trends he is noticing...and great professional and personal development advice.