Danny Matta here, rollin' in the truck with Jerred and Yves, and we got into a killer discussion about PRICING. It all started with a bottle of whiskey called "Chicken Cock" that was priced way higher than anything else. Made me think, why aren't more of us PTs pricing ourselves like that? Your price says a TON about your practice and what people expect. We're heading to our live event where we see so many cash PTs stuck in that 120 − 150 range. Time to break that mold and understand the psychology behind what you charge.

🔑 Key Takeaways:

• Be the "Chicken Cock" of Your Area: Don't be afraid to price yourself significantly higher. It makes you stand out and often signals higher quality and value to potential clients. Stop blending in.
• Your Price Screams Confidence: Charging a premium price isn't just about money; it shows you believe in your value and forces you to over-deliver on the entire client experience, not just the treatment.
• It's Your Mindset, Not Their Wallet: The biggest block to raising your rates? It's usually you. Stop projecting your own money hang-ups onto your clients. They often care more about the outcome and experience than a few extra bucks.

🧠 Pro Tip:

• If you're scared to raise prices, try this: the next new person you talk to, quote them your new, higher price. Chances are, they'll say yes, and you'll realize it was just your own head trash holding you back. You gotta deliver, but you're probably already worth more.

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