This episode is a tangent off the book called - Think Again - The Power of Knowing What You Don't Know by Adam Grant. I liked the concept of how we as SEOs live in a world of curiosity and testers often have the courage to admit that things may have changed.
And for those non-SEOs, we need to remember that to them, if we change something it means we were doing it wrong. Maybe. But the courage to test it out will let us know based on the data and not our intuition.
Let me know what you think.
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