Gavin interviews David Crisp, CEO of Boadicea the Victorious Luxury Perfume Brand discussing the journey of challenges and achievements that have resulted in the brand being one of the top 3 independent brands in the world.

The worldwide perfume market is worth 48 million dollars and 25% of the market is in the 7 countries of the gulf, a territory where David's expertise and experience have successfully built the brand. Hear about the journey and his top 3 tips for success in this fascinating podcast.

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KEY TAKEAWAYS

• Having worked on restructuring and turning around a number of businesses I started to look for a business that I could invest in and develop.
• What grabbed your attention about the company, Boadicea the Victorious?

I liked the shape and look of the bottle. Significantly it had gone bust, was trading in administration and despite this Harrods and Selfridges were still buying it, proving the demand for the product.

• Was there a ‘what have I done' moment?

We bought a business that had gone bust and owed a significant amount to its suppliers.

I made deals for continued supply based on the bills initially being paid prior to shipping to demonstrate our commitment.

• Were you concerned about your personal credibility in the beginning?

My credibility was only on my own shoulders and at the start, I didn't know where the business sat in the market.

I found that being honest with people and delivering what you said you were going to deliver earnt peoples trust.

• When was your first step into international sales?

We initially signed an international distribution agreement that gave them most of the world. We re-negotiated in the following 2 years which resulted in us having ten countries to work in. We have worked to make those countries very strong.

• What's your view on being lucky in business?

I sincerely believe luck is a part of any business, you can have good luck or bad luck, but the luck is what you make i.t

Everyone has the ability to have luck, but you can influence it becoming luckier by meeting more people and being in more places, but you have to recognise when that luck comes and stares you in the face.

• How do you talk to strangers?

I have no fear of speaking to anyone along the way because I have a powerful story, a story that people like to hear.

If you get to know people in a social setting they always want to help you there is a  ‘can do' attitude.

I absolutely love my journey; I get up every day with a smile on my face because even though there may be some difficulties to overcome most of it is going to be fun and joyful.

BEST MOMENTS

‘Harrods is my marketing department'

‘I know my industry really well and what my competitors are doing'

‘I will role-play it, over and over in my mind, until I overcome it'

‘If I don't learn something new I have had a boring day'

‘I have an interest in my people and building them and taking them as far as they want to go and think they can go'

VALUABLE RESOURCES

The Business Mastermind Podcast 

https://www.boadiceaperfume.com/

David Crisp LinkedIn

ABOUT THE HOST

Gavin Preston

Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and

high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.

Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline

Managers. He is an expert in Business Growth Strategies, Peak Performance

Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership

Development, Team Development & Motivation, Leading Change, Stakeholder

Management, Personal Effectiveness and Behavioural Change.

CONTACT METHOD

Gavin Preston Website

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