Episode 9:6 Kay Van Norman Talks about Creating a Culture of Wellbeing in Senior Living and How to Fill Up Underutilized Wellness Centers

Founder and President of Brilliant Aging, Kay Van Norman’s mission is to bridge the gap between programming and a culture of wellbeing. Learn about her “stages of change” model for entering senior living and how sales and marketing can optimize engagement through a focus on person-centered wellness.

About Kay

Kay Van Norman is a healthy aging expert and former Director of the Keiser Institute on Aging. She serves on international boards, speaks and consults around the world, and has an extensive list of publications. Kay provides individuals with resources to create a personal Vitality Portfolio® to help senior living communities deliver on their wellness brand promises.

Key Takeaways

• The stages of change model for entering senior living includes precontemplation, contemplation, and preparation into action. Sales and marketing need a strategy for each stage.
• Wellness centers in senior living are underutilized. There are significant barriers to participation, including mindset, belief systems, ageism and ableism.
• Beliefs about aging drive health choices and behaviors. How do you help people change their mindset about aging?
• The people who thrive when they move into a senior living community are those who can internalize a mindset of well-being and take advantage of opportunities. Senior living needs to help people prepare in advance to thrive in community. The pivot to digital is the perfect opportunity.