266 | Behind the Crowdfunding Scenes of a Successful Brand | with Samantha Coxe

Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit. 

As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus’ brand mission and personality.

In This Conversation We Discuss:

• [00:44] Intro
• [01:16] Flossing frustration sparks business idea
• [02:44] From concept to data validation
• [03:39] DIY-ing the first prototype
• [04:39] The power of surveys and data-driven validation
• [06:25] Discovering the target audience already existed
• [08:25] Navigating crowdfunding campaigns
• [09:38] Managing crowdfunding expectations  
• [10:42] Partnering with crowdfunding agencies
• [12:27] Harnessing email list & pre-campaign momentum
• [15:27] Understanding crowdfunding realities
• [16:16] Episode sponsors
• [20:30] Learning the essentials before the actual launch
• [22:11] Strategic investor partnerships
• [23:10] Optimizing customer acquisition
• [24:09] Discovering diverse customer audiences
• [25:30] Focusing and improving what works
• [26:55] Stay the course, avoid over-expansion
• [28:10] Thriving in challenging times
• [29:47] Check out Flaus products

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The world’s first eco-friendly, electric flosser goflaus.com/
• Follow Samantha Coxe linkedin.com/in/samanthacoxe/
• Schedule an intro call with one of our experts electriceye.io/connect
• Book a demo today at intelligems.io/
• Revolutionize your inventory and fulfillment process portless.com/

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