208 | Collaboration and Education to Find D2C Stability | with Rahul Khatri

Rahul Khatri is the CXO and Co-Founder of Stoggles where he leads brand growth and the end-to-end management of all their social marketing efforts as well as managing their in-house Customer Happiness team. 

Together with his co-founder Max Greenberg, the pair are building Stoggles into a globally recognized and trusted brand that offers a product unlike any other in the marketplace today. 

Prior to Stoggles, Rahul was Creative Director and Partner at ROAV Inc., a DTC sunglasses company.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:05] What are Stoggle’s products
• [02:26] Why Rahul started on Eyewear
• [05:28] Stoggles was a marketing play for ROAV
• [06:43] Crowdfunding as a go-to-market strategy
• [08:26] Niching down to a more specialized product
• [11:06] The realization of customizable safety wear
• [12:17] Sponsor: Electric Eye electriceye.io/connect
• [13:14] Sponsor: JSON-LD for SEO jsonld.app
• [14:29] Sponsor: Wayflyer wayflyer.com/ecomm/honest
• [15:32] Shifting the focus from ROAV to Stoggles
• [18:24] Niches are where the money is
• [20:44] Having a “test-and-learn” mindset
• [22:01] The new types of customers for Stoggles 
• [23:28] Bringing people together to the Ecom community
• [24:11] Connections gives a greater brand impact
• [24:56] Where to find Stoggles

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Prescription safety glasses that do everything for people who do everything stoggles.com
• Connect with Rahul linkedin.com/in/rahul-khatri-080a84b0
• Take the first step towards Shopify success electriceye.io/connect
• Get your free structured data audit for your store jsonld.app
• Funding a better way wayflyer.com/ecomm/honest

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