Matthew Campbell of My Wedding Songs and Alan Berg of the Wedding Business Solutions Podcast chat about business tips to prepare your business for engagement season.

With more than 25 years in sales, marketing, and sales management, Alan Berg is uniquely qualified to help wedding and event businesses succeed. He was included in the “Top 100 Speakers To Watch in 2024” by Motivator Music on LinkedIn, alongside Tony Robbins, Gary V, and Dave Ramsey. He’s the wedding and event industry’s first Certified Speaking Professional™ and one of only 44 Global Speaking Fellows worldwide!

Alan is the host of the Wedding Business Solutions Podcast (with over 250,000 downloads) and has extensive sales, sales management, and marketing experience ranging from publishing two wedding magazines to Vice President of Sales at The Knot. He’s an Education Expert for WeddingPro and consults for major industry websites in Ireland, Dubai, India, Australia, and the UK, as well as countless venues, hotels, bridal shops, planners, entertainers, and more.

Follow Alan:

Alan Berg's Website, Wedding Business Solutions Podcast, and shop Alan's books!

Show Notes:

-Introduction
-Professional Background
-Engagement Season Preparation
-Key Performance Indicators (KPI) Analysis
-Effective Communication Strategies
-Converting Inquiries to Bookings
-Standing Out in a Saturated Market
-Closing Advice

A Word About My Wedding Songs
My Wedding Songs is a resource for wedding music planning. Grab a copy of our Wedding Music Planner for ceremony and reception guides with song suggestions. Join the Wedding MusicLetter for weekly trending wedding songs and ideas.