In this week's episode of Aligned & Ambitious Radio, I’m excited to talk with you about how to build your product suite. It is a super important topic to discuss when it comes to scaling your business and having a wide variety of offers to help your different levels of clients.
"A product suite is essentially just the tool kit of offers that you have and the different ways that you work with your clients. It's normally an ascension model for me, something that's really important as I'm coming up with my offers is knowing the next step for my client. The last thing you want to do is have a client work with you, have an amazing experience, finish their course or their package, and then they don't know the next step."
Throughout the episode, we will come up with ideas on how to build your tool kit of offers and help you maintain the awesome relationship that you have with your client.
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The ideal way to lay out your product suite is in an ascending manner. Your clients can start working with you at a lower level. Then they will be able to work with you through a mid-level offer, and then with a higher-level offer.
The different offers that you have should work for different versions of your ideal client. A lot of people assume that they have one ideal client for all their offers. This is such a huge business mistake because your clients differ in feelings, goals, even in their struggles and the type of language that they speak. So you have to look at the different levels and versions of your ideal client.
Now, I don’t want you to listen to this episode and get stressed out about having to organize your product suite immediately. It’s just about having that big-picture vision and filling-in the gaps. Because of that, by next year, I might need to review the things I have on offer or maybe even create new ones and launch something fresh.
After all, the best part of any business for me is allowing yourself to evolve along the way.
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