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Identifying Different Buyer Personas

The Audible-Ready Sales Podcast
The Audible-Ready Sales Podcast
Episode • Jun 18, 2024 • 26m
Every buyer has a unique personality, which requires a nuanced approach to every sales conversation. Today, Jim “Pouli” Pouliopoulos joins us to highlight the value of discerning different buyer personas and adapting the way you sell accordingly. He discusses:
  • How a familiarity with different types of buyer personalities helps sales professionals.
  • Common patterns in buyer personalities.
  • How DISC assessments can be beneficial to reps.
  • Adapting to the buyer’s personality during conversation.
  • The specific motivations of different personality types.

Check out Pouli’s book, How to Be a Well Being: Unofficial Rules to Live Every Day.

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The Audible-Ready Sales Podcast • Identifying Different Buyer Personas • Listen on Fountain