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328 | Turning Sports Updates Into Automated Revenue | with Jamie Mottram

Honest Ecommerce
Honest Ecommerce
Episode • May 5, • 33m

Jamie Mottram is the President of BreakingT, a real-time licensed sports apparel brand redefining speed and relevance in a saturated sports merchandise market. With deep roots in digital sports media, Jamie brings over two decades of experience from leadership roles at Yahoo, AOL, and Gannett, where he built fan-first platforms like For The Win and helped generate hundreds of millions of monthly views.

Leveraging his expertise in content, audience engagement, and digital commerce, Jamie helped scale BreakingT from a side project to an 8-figure business by turning trending sports moments into must-own fan gear, often within hours of a game-changing play.

Guided by the belief that fan excitement is the most powerful demand signal, Jamie has led BreakingT through rapid growth by building a responsive supply chain, refining its segmentation and outreach engine, and expanding across DTC, wholesale, and Amazon.

In This Conversation We Discuss:

  • [00:43] Intro
  • [01:00] Creating products from real-time trends
  • [01:26] Applying media skills to Ecommerce growth
  • [02:33] Focusing on traction over profitability
  • [02:57] Spotting viral moments fans want to wear
  • [05:29] Launching with digital mockups to test demand
  • [07:21] Fulfilling retail orders faster with screen print
  • [08:49] Combining paid, organic, and affiliate for scale
  • [12:12] Sponsors: Electric Eye, Social Snowball, Portless & Reach
  • [17:17] Balancing speed between Ecommerce and wholesale
  • [20:30] Pushing retail to move faster than seasonal cycles
  • [21:22] Navigating approvals in licensed product drops
  • [23:05] Realizing Amazon serves a different customer
  • [23:56] Balancing marketplace growth with brand control
  • [26:08] Choosing platforms based on product urgency
  • [28:16] Turning social signals into merch decisions

Resources:

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