Ep. 17: The Importance of Knowing Your Audience

Today on the Friends in Beauty Podcast talks to you about one of the things she sees her #FriendsinBeauty neglect when building their businesses and that's, knowing their audience.

Having You Been Struggling With:

-Low engagement on social media

-Inconsistent bookings

-Clients debating with you about your rates

-Getting frustrated and discouraged when potential clients don’t want to pay your rate

....then it may be time to revamp and get to know your audience better.

Knowing your audience all boils down to marketing. Once you figure out what content and messages your audience cares about everything you do will start to resonate with them and yield positive results.

In this episode, Akua shares the importance of knowing your audience, how to identify if you don’t know your audience, and gives you her top 3 tips for getting to know your audience, plus one bonus tip to make things a little more simplistic for you.  Grab something to take notes with and learn how to get to know your audience better.

Enjoy this episode!

 

Leave us a 5 star review and share this episode with a friend or 2 or 3.

 

Resources Mentioned In This Episode:

Ideal Client Avatar

Friends in Beauty

 

Announcements:

Join our Facebook community

If  you’re looking for a community of like minded, ambitious, and supportive #FriendsinBeauty all working to leave our mark on the beauty industry, join us here: https://www.facebook.com/groups/friendsinbeauty

 

Social Media Info:

Friends in Beauty (Instagram,Facebook, Twitter) - @friendsinbeauty

Friends in Beauty (YouTube) - Friends in Beauty

Akua Robinson (Instagram,Twitter) - @akuarobinson

AkuaRobinson (Facebook) - Akua Robinson MUA

Akua Robinson (Website) - www.akuarobinson.com

 

#FriendsinBeauty #FIBPodcast