Episode 9:9 Paige Wilson on Founding Naborforce & Bridging the Caregiver Shortfall
From corporate CFO to age-tech entrepreneur, Paige Wilson turned her lightbulb moment into a thriving age-tech enterprise. Find out how Naborforce’s form of “paid volunteerism” enables aging in place, combats loneliness, and provides access to social determinants of health and purpose for an older workforce.
About Paige
Paige Wilson is the founder and CEO of Naborforce. She spent the bulk of her career in the large corporate arena, holding several executive level positions, including CFO of a Fortune 1000 company. After struggling with the demands of caring for her aging mother while also trying to balance career and family, she began looking for a solution that could benefit other families who were facing similar challenges. She found that while the medical community continues to bring innovative solutions, there was a need for support outside of the medical world, often before regular medical care is needed. Naborforce bridges that gap between independence and medical care.
Paige holds a degree from The University of Virginia.
Key Takeaways
- Working in the gig economy is attractive to middle-aged women. The average “Nabor” is 54 years old. Eighty five percent are women, primarily empty nesters and retirees.
- Most older adults are still not comfortable with technology. Eighty percent of Naborforce’s revenue comes from the adult children booking through the app.
- Naborforce partners with life plan communities and assisted living to bridge staffing shortages and enable senior living without walls.