Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?
The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.
Common criticisms:
- Too linear
- Imply a finite end
- Focus on conversion
- Rely on abundant attention
Are funnels being replaced? Or do they still capture the customer journey?
Guest: Megan Dougherty, One Stone Creative
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