[REWIND] Ep. 51: Joelle Phillips - From Accidental D.I.Y to Viral Beauty Brand OMGLO Cosmetics
Today on the friends in beauty Podcast we welcome Joelle Phillips, Professional Makeup Artist and creator of OMGLO cosmetics.
With an original love for photography, Joelle's curiosity in makeup artistry began to blossom on set of photoshoots as she studied the Makeup Artists techniques in order to strengthen her skills as a photographer.
After attending the Art Institute of Washington and returning home to Philly, Joelle found difficulty with finding consistent work as a photographer. She soon found herself doing makeup, just for fun, and as her skill set grew so did her passion for being a Makeup Artist.
When sharing an innocent beauty hack in a Facebook group, Joelle was encouraged by her peers to create a D.I.Y tutorial that, to her surprise, went viral on social media and in turn birthed OMGLO cosmetics.
Since then OMGLO cosmetics has been featured in Beyonce's "Spirit" + "Bigger" videos, reached 100k in sales within its first year in business, and remains a staple in the kits of many of your favorite Makeup Artists.
In this episode, Joelle shares the story behind how she transitioned from photography to makeup artistry, how she developed OMGLO cosmetics and how she balances her artistry and her growing business.
Joelle also talks about the different challenges she faced launching OMGLO and gives us details on her 6-week product development course "Concept to Creation" that will assist you in avoiding some of the setbacks she experienced.
At the time of this interview, the course was about to launch so Joelle was gracious enough to offer the Friends in Beauty community a special discount on the upcoming session in September 2020.
Check below for details.
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Resources Mentioned In This Episode:
Kevyn Aucoin books
Renny Vasquez
Monae Everett
Kat Aragon
Tiyana Robinson
The Art Institute of Washington
The Makeup Show NYC
Build Brand Launch Facebook Community
Makeup Mogul University
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Social Media Info:
Joelle Phillips (Website) - www.joellephillips.com
Joelle Phillips (Instagram) - @joellephillips
OMGLO Cosmetics (Website) - www.omglocosmetics.com
OMGLO Cosmetics (Instagram) - @omglocosmetics
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AkuaRobinson (Facebook) - Akua Robinson MUA
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