Ep 68: Fake Download Stats - IAB Certification - Audio Tips

Today we take a look at IAB certified stats for your podcast. It's hard to get new plays on our shows. The same goes for all of your social media. What is IAB certified podcasting stats and why would you care if you have them? It’s a certified agency that proves the best way they can that each physical play on your podcast is by a different person. So each play counts as one play. The rules - Each play has to have at least one play by one device, playing for at least 1 minute in length. That gives 1 IAB certified play. It’s a more accurate way to count download plays. Mainly to prove to ad sponsorships. They usually pay on a cost per thousand plays. So they want to accuracy when paying for these ads. Just like a work Time Clock. If you get paid by the hour. You clock in on a device to accurately keep track of the time on the job. At the end of the pay period, your supervisor usually has to verify that those hours are correct. Once approved it gets sent off to payroll to send out a paycheck. It’s just a layer of proof that says this was actually played. 10 BEST PLACES TO BUY PODCAST DOWNLOADS IN 2022 https://earthweb.com/buy-podcast-downloads/ The Kris and Kristine Show podtasticaudio@gmail.com