We've been told that supply and demand is the major principle of economics; but Doug Howarth says that's only a piece of a larger puzzle. Doug is an economist who pioneered a new economic model he calls Hypernomics. Today we talk about how his model has helped restaurants make more money, NASA and can even help us the next time we invest.

Find more of Doug's work here: https://www.doughowarth.com/

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