From micro to macro, from celebrity endorsements of the past, to Tik Tok movements of the future, here's how we got here, and what's going to happen next for influencer marketing. Derric Haynie brings in two leading experts in the field: Neal Schaffer, author of The Age of Influence, and David Perry, CEO of the influencer marketing technology Carro / Vyrl. Glean insight into their outlook on the Future of Influencer Marketing for Ecommerce.
(0:00) Introduction and the importance of transparency in influencer marketing
(3:46) The evolution and pyramid of influencer marketing
(7:06) Cost and value of different influencer tiers
(9:32) Neil Schaefer on influencer marketing's past and future
(11:54) Brand affinity and spotting fake influencers
(16:35) Omnichannel marketing and future trends
(18:30) David, CEO of Caro, on influencer authenticity
(23:41) Missing influencer opportunities and relationship building
(26:39) Caro's brand partnerships tool and virtual stock partnerships
(28:21) Potential impact of virtual stock on influencer marketing
(29:18) Differences from traditional drop shipping and monetization
(30:49) Influencers as acquisition channels
(32:35) Final advice on influencer partnerships and closing remarks
(0:00) Introduction and the importance of transparency in influencer marketing
(3:46) The evolution and pyramid of influencer marketing
(7:06) Cost and value of different influencer tiers
(9:32) Neil Schaefer on influencer marketing's past and future
(11:54) Brand affinity and spotting fake influencers
(16:35) Omnichannel marketing and future trends
(18:30) David, CEO of Caro, on influencer authenticity
(23:41) Missing influencer opportunities and relationship building
(26:39) Caro's brand partnerships tool and virtual stock partnerships
(28:21) Potential impact of virtual stock on influencer marketing
(29:18) Differences from traditional drop shipping and monetization
(30:49) Influencers as acquisition channels
(32:35) Final advice on influencer partnerships and closing remarks
Activity