The Hundred explained, the IAAF rebrands, and Toronto close to NBA history
SportsPro editor at large Eoin Connolly welcomes back print editor Michael Long from his travels to discuss some first impressions of the Fifa Women's World Cup in France, the impact of the Toronto Raptors' NBA Finals run in Canada, and the implications of the IAAF's move to rebrand as World Athletics.
Then we hear from Sanjay Patel (24.03), managing director of the England and Wales Cricket Board's divisive new tournament, The Hundred. He explains why the ECB felt it had to respond to changes in fan behaviour and the competition for attention, how he hopes the new format can appeal to a new audience, and how The Hundred's commercial structure will create a different set of opportunities for brands.
Then we hear from Sanjay Patel (24.03), managing director of the England and Wales Cricket Board's divisive new tournament, The Hundred. He explains why the ECB felt it had to respond to changes in fan behaviour and the competition for attention, how he hopes the new format can appeal to a new audience, and how The Hundred's commercial structure will create a different set of opportunities for brands.
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