Ep. 118: How Brianna Arps, Founder of MOODEAUX & Black In Fragrance, Is Helping Level The Playing Field For Black Perfumers
On this episode of the Friends in Beauty Podcast I welcome Brianna Arps to the Friends in Beauty guest chair.
Brianna is the creator of the black owned fragrance label Moodeaux! MOODEAUX® exists to enhance the way scent-crazed beauty fanatics think about, and ultimately, practice self-care. A clean, luxury fragrance label that is a direct link between smelling good and feeling good. MOODEAUX fragrances are 100% made for skin without alcohol, water or dyes to help accessorize your mood at less of a cost to the environment.
As a former NYC editor who got started in beauty, Brianna has been privileged to test and write about countless amazing products — many of them created by Black women, yet none dealing with her favorite accessory: fragrance.
When the time came for her to move on and forge a new career path, she knew she had to do something about it.
But what she didn't know was how hard launching in this industry can be when you lack the contacts, resources, and funds readily available to others. MOODEAUX and Black In Fragrance are her vision and hope for change.
-Her inspiration for creating Moodeaux & Black In Fragrance
-What goes into the development of a fragrance brand
-How she leveraged her relationships from past jobs to launch Moodeaux
-The importance of doing your trademark research + trademarking your brand
-Being the 1st black fragrance brand in Credo Beauty & how Moodeaux was able to land in retails 7mos after launching
-Where to get funding for your business
-What’s next for Moodeaux & so much more
This was such a fun chat with Brianna and I learned so much about the world of fragrances that I didn’t know. Let’s go ahead and jump into it with Brianna and if you prefer to watch our beautiful faces then tune in on YouTube.
Enjoy this episode!
Leave us a 5 star review and share this episode with a friend or 2 or 3.
info@friendsinbeauty.com
ENROLL IN THE FRIENDS WITH BENEFIT$ CLUB = bit.ly/FIBFWB
Resources Mentioned In This Episode:
-IFundWomen
-HelloAlice
-New Voices
-Monday
Additional Resources:
-https://www.amazon.com/shop/akuarobinson
-Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q
-Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481
Use Code “AKUAROBINSON” for 10% of your purchase
Announcements:
We’re on Apple Podcasts - www.bit.ly/FIBPodItunes!
Join our Facebook community…
If you’re looking for a community of like minded, ambitious, and supportive #FriendsinBeauty all working to leave our mark on the beauty industry, join us here: https://www.facebook.com/groups/friendsinbeauty
Join the Friends in Beauty Mailing List: www.bit.ly/FIBTribe
Social Media Info:
MOODEAUX (Instagram) - @moodeauxofficial
Black In Fragrance (Instagram) - @blackinfragrance
The Glamatory (Instagram) - @theglamatory
Friends in Beauty (Instagram, Facebook, Twitter) - @friendsinbeauty
Friends in Beauty (YouTube) - Friends in Beauty https://www.youtube.com/channel/UCcYPyO8nAosEmjEE5nza9Zg?view_as=subscriber
Akua Robinson (Instagram,Twitter) - @akuarobinson
AkuaRobinson (Facebook) - Akua Robinson MUA
Akua Robinson (Website) - www.akuarobinson.com