In today's episode of Smashing the Plateau, you will learn how to sell your expertise when it’s new to the market and have space for your family.

Holly and I discuss:

• How her career evolved [03:03]


• What caused her to focus on product initiatives [04:33]


• Working as an employee vs. an entrepreneur [05:17]


• The hurdles transitioning into entrepreneurship [06:10]


• Finding solutions for financial tracking and staying motivated [06:45]


• How you know when it’s time to get help [07:33]


• Responding to a hefty price tag for help [09:09]


• How Holly realized she needed a method to stay motivated [09:39]


• Using a mastermind to stay motivated [10:13]


• What it’s like to sell your expertise when it’s new to the market [12:05]


• How Holly determined her content marketing process [14:06]


• Where Holly distributes her content and why she chose those channels [14:47]


• What portion of her time Holly devotes to content marketing [15:51]


• What process Holly uses to build her network [16:18]


• What advice Holly has for experts selling ideas that are new to the market [17:40]


• Looking to the future, what Holly wants to be well known for [18:27]

Holly is a former Columbia University research scientist and has spent the last 15 years leading product initiatives at startups, high-growth companies, and enterprises like FalconX, MediaMath, Shutterstock, The Lean Startup Co, Unilever, Capital One, and Weight Watchers.

Holly also teaches at NYU Stern School of Business as well as public and private workshops and has spoken about building high-growth products for events such as Lean Startup Summit Europe, ProductTankNYC, Parsons School of Design, and INDUSTRY: The Product Conference.

Learn more about Holly at www.productsciencepodcast.com.

Thank you to Our Sponsor:

The Smashing the Plateau Community
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