Episode 4:4 Jon Warner on the Technologies Changing the Trajectory of Healthy Aging

Healthy aging is serious business to Jon Warner. As CEO of Silver Moonshots, he helps startups turn ideas into scalable solutions. Jon shares his picks for communication, mobility and wellness technologies that make older adult lives better.

About Jon

Five-time company CEO, Jon Warner is a widely respected entrepreneur having founded and led 3 startups (with 2 successful exits).

His career started in the corporate world with Air Products and Chemicals, working in the US and across Europe before joining Exxon-Mobil. Following his 15 years in the corporate world, Warner founded and grew The Worldwide Center for Organizational Development, a management consulting business with global clients including Ford Motor Company, L’Oreal, British Airways, HSBC, Microsoft, Glaxo, Foster-Wheeler, Toyota, Johnson and Johnson, Coca-Cola, PWC, The UK NHS, Roche and MasterCard.

In addition to his position as CEO of Silver Moonshots, Jon is a deal flow adviser at Adaptive Health Capital and longtime Ambassador at Aging 2.0. A noted speaker at corporations and colleges across the world, he is author of 40 books.

Key Takeaways

• We are overly pejorative about the older adult population. We don’t treat people between 0 and 50 as if they're all the same, but we do with people between 50 and 100.
• Advice for start-ups for the 55+ market: Do a deep customer discovery around your target population, then solve a tangible customer problem. The pain point should drive a solution, which drives the technology you deploy.
• Do not generalize about a population of people or the unmet need. You will be building “on a bed of sand as opposed to a bed of rock.”
• Senior Living needs interoperability of data and has only recently realized the importance of resident data, not just for sales purposes or to manage churn. “Walled gardens of data” don't talk to one another.
• Health data is the solid foundation for building better systems. Good data envelopes psychosocial and social determinants and offers a holistic view of health.