The Demise Of BECCA Cosmetics: What Makes A Brand Irrelevant In 2021?
In this week's episode, we explore what led to BECCA Cosmetics closing after nearly 20 years in business. We dive into influencer marketing vs. celebrity ambassadorships, innovation vs. sticking with the status quo, and aim to answer the question: What makes a brand relevant— or rather, irrelevant— in 2021?
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Viral news recap:
James Charles denies allegations that he groomed and knowingly sexted a 16-year-old fan
Twitter announces Super Follow
German radio host compares BTS to the coronavirus
Taylor Swift responds to Ginny & Georgia’s sexist joke about her dating life
Golden Globes recap
Recommendation: Behind Her Eyes (Netflix)
Articles mentioned:
https://www.vulture.com/article/ginny-and-georgia-review-netflix-series.html
https://www.businessoffashion.com/articles/beauty/why-estee-lauder-is-shutting-down-becca-cosmetics