There are lots of terms banded about in the digital & ecommerce space.  Conversation Rate Optmisation (CRO) is one of them and one that when implemented well could add huge value to your bottom line.

Given the importance of CRO and the questions we often get asked, we felt it would be helpful to share our knowledge on this subject.

I chat with our Head of Strategy Andrew and cover the following questions along with some great examples:-

- What is conversion rate optimisation and why is it important?

- Where does it fit in your digital strategy

- How can you measure CRO

Best Wishes

Lynsey