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#176 - Segmentation Strategies: Targeting the Right Audience with Email Marketing

Digital Marketing Made Simple with Jennie Lyon
Digital Marketing Made Simple with Jennie Lyon
Episode • Feb 13, 2024 • 25m

Email marketing rocks! Sending emails? Super effective. Segmentation matters!

But guess what? Subscribers aren't clones. They're unique, with different tastes and habits. So, ditch the generic emails; it's time to get personal because not all subscribers are cut from the same cloth. They've got different needs and vibes, affecting how they respond to your emails.

Wondering how? Segmentation is the game-changer. This blog post is your easy guide to why it rocks, how to do it, and the tools you need.

Ready to level up your email game? Let's dive right in!

This week, Jennie talks about: 


Content Overview


🔹Why Email List Segmentation?
🔹Types of Segmentation
🔹Crafting Segmentation Criteria
🔹Personalization Techniques
🔹Tools and Platforms
🔹Avoiding Common Pitfalls
🔹What’s Next/Homework + Action Plan 

Links for This Episode on Email Segmentation

🔹The Digital Marketing Success Path Quiz
https://jennielyon.com/quiz
🔹Schedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie


Get in touch with Jennie:

🔹Free Consultation jennielyon.com/chatwithjennie
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing