Emily Onimus, widely known as the "VSL Queen," is the founder of a multi-seven-figure ad creative agency specializing in video sales letters (VSLs) and high-converting video ads. Her team of elite female creators has helped businesses generate over $100 million in revenue by turning cold traffic into paying customers. Emily's innovative approach to leveraging female talent in ad creation has disrupted traditional marketing strategies, making her a standout entrepreneur in the creative agency space.
On this episode we talk about:
- How Emily built her agency and earned the title "VSL Queen"
- The power of video sales letters and their impact on scaling businesses
- Why female creators dominate in stopping the scroll and driving conversions
- How women can earn $3,000–$20,000 per month as ad talent
- The importance of diversifying personal brands to increase business value
Top 3 Takeaways
- Barrier-Free Entry into Marketing: Becoming ad talent is a lucrative way to enter the marketing industry without needing advanced skills like copywriting or CRO expertise.
- Female Creators Drive Results: Women often outperform men in ad content due to higher engagement and conversion rates, making them valuable assets for businesses.
- Diversify Personal Brands: Removing a founder’s face from top-of-funnel activities can de-risk businesses and increase their enterprise value for future exits.
Notable Quotes
- "You don’t have to be an expert copywriter; you just need great on-camera presence to make extra cash."
- "A female creator with conviction can stop the scroll and drive cheaper customer acquisition."
- "Always say yes—being open to opportunities is key to making extra money."
Connect with Emily
- www.vslqueen.com
- Instagram: @vsl.queen
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