It's too easy to set yourself up for (perceived) failure with unrealistic goals, but what metrics can you use to set achievable goals when it comes to e-commerce? E-commerce isn't all about getting immediate results, especially when it comes to luxury purchases like fine jewelry and haute couture. In this episode, we cover various ways you can set e-commerce goals, including conversions, email newsletter sign-ups, and more. Wait to set your Q1 and 2022 goals until *after* listening to this episode!

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