Lisa Magnuson is the Founder and CEO of Top Line Sales, a sales consultancy that helps companies overcome the barriers to winning Top Line accounts through a field-proven process with strategic training and coaching. She is also the author of The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly (2019).
Join us as we discuss Lisa’s book, with insights on the strategies, processes, and tools to help your organization land 5X deals, as well as the importance of having a structure for pre-call planning and the concept of adding value outside of the products and services you offer.
Highlights
- What you’ll get from the In The Funnel Sales Training
- Who Lisa Magnuson is
- Why there’s a need for help in the 5X deal space
- What is so great about the book, The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly
- What Lisa’s sales process is in terms of vetting clients at the qualified stage
- How to get started and make the commitments to go after larger deals
- Why it is hard to work with temporary teams
- How to deal with difficult questions during discussions
- How the pre-call prep works
- What LinkedIn Learning is
- How to learn more about Lisa Episode Resources
- Connect with Mark Cox
- https://www.inthefunnel.com/
- https://ca.linkedin.com/in/markandrewcox
- https://www.facebook.com/inthefunnel
- markcox@inthefunnel.com
- Connect with Lisa Magnuson
- The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly
- http://toplinesales.com/
- BrightTalk Seminars
- https://www.linkedin.com/in/toplinesales/
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