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University Advertising and Marketing in 2024 with QUT and VML

The IAB Australia Podcast
The IAB Australia Podcast
Episode • May 13, 2024 • 37m

In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing.  We hear how VML and QUT have worked together to help transform the communications journey with potential students. 

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