The Power of First Time Offers in Making Sales: Insights from Craig Andrews

Sales can be challenging, especially for small businesses, startups, and consultants. But what if there was a way to create an environment where customers want to buy from you? Enter the power of first-time offers (FTOs). In this episode learn from Craig Andrews, founder of marketing agency allies4me, how to make a first-time sales offer that your customers simply can't refuse. *FREE gift for the KAJ Masterclass Live audience here: https://allies4me.com/kaj ABOUT THE GUEST Craig Andrews is the founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post-purchase. Connect here: https://hub.allies4me.com/lp/speak/

https://www.linkedin.com/in/craig-and... KEY TAKEAWAYS Craig Andrews, founder of the marketing agency allies4me, talks about the power of First Time Offers (FTOs) in making sales. FTOs are special offers given to first-time customers that provide a disproportionate amount of value to price. FTOs should solve a problem for the customer, deliver a minimum of three and a maximum of five deliverables, and naturally lead to the core offer where the business makes money. FTOs should be priced at an impulse purchase level, which is usually below $100 for B2C and below $500 for B2B. FTOs are not discounts, but a way to build trust with potential customers and move them from the consideration phase to the action phase in a small way. ABOUT THE HOST Khudania Ajay is a media coach, podcast host, and independent journalist. In his 20-plus years in the media, he has worked with renowned organizations such as CNBC (India), Reuters, and Press Trust of India (PTI). Now, he is dedicated to helping his audience succeed through his LIVE Masterclasses. Connect here:    / @kajmasterclass  https://www.linkedin.com/in/ajaykhuda...https://khudania.substack.com/ https://thekajmasterclass.live/ Want Khudania Ajay to Speak at your event or host it? Write here: kajmasterclass@gmail.com ABOUT THE KAJ MASTERCLASS LIVE On this LIVE global podcast show, senior journalist Khudania Ajay brings global Masters of Money and Business to his audience so they can profit from their insights, information, and learning almost daily. The KAJ Masterclass LIVE podcast is about helping you, especially small business owners, entrepreneurs and students learn from people who have built their own brands. Join us on this exciting journey of learning and earning. Check out our channel here:    / @kajmasterclass   Listen on Apple Podcasts: https://apple.co/3yr7nrD Listen on other platforms: https://pod.link/thekajstudio Read here: https://khudania.substack.com/ Don’t forget to subscribe! Apply to be a guest on the show: kajmasterclass@gmail.com CHECK OUT OUR OTHER VIDEOS    / @kajmasterclass   FIND US AT https://thekajmasterclass.live/ GET IN TOUCH Contact us on kajmasterclass@gmail.com FOLLOW US ON SOCIAL LinkedIn: https://bit.ly/3y2yKrM Twitter: https://twitter.com/kajmasterclass Facebook: https://www.facebook.com/khudania.ajay Instagram: https://www.instagram.com/thekajmaste...