Dillan interviews Jack Bly.
Jack is a former online fitness coach who scaled his coaching business from zero to $100k/month. Now he runs Acquisition Pilot—a program that helps other coaches scale through client acquisition systems, pricing strategies, and no-BS sales tactics.
They discuss: what keeps most coaches broke, how to start making real money online, why lead gen is the most important thing under $50k/month, how to build an offer people actually want, the five steps to landing high-ticket clients, the right way to give your coaching away for free, and much more.
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Jack's links...
Website: https://www.acquisitionpilot.co/opt-in1747914755357
Twitter / X: https://x.com/TheJackBly
YouTube: https://www.youtube.com/@thejackbly
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Follow Dillan on the interwebs...
Twitter / X: https://x.com/dillanroytaylor
Newsletter: https://grindstone.coach/newsletter
Apply for Grindstone Coaching: https://www.grindstone.coach/
Music by myboy.scoochy: https://www.instagram.com/myboy.scoochy/
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0:00 Intro
0:46 Why Jack made $0 for 16 months
5:05 The 2 big shifts that made money
8:11 Jack’s 5-step client acquisition framework
11:22 Cold outreach without being sleazy
18:32 Pricing when you’re just starting out
23:45 Building a high-ticket offer that sells
30:00 How to NEVER get clients
33:40 Finding a niche and a real problem to solve
37:27 Why Jack pivoted to helping coaches
41:09 Content vs. active lead gen
46:01 How to identify your biggest business bottleneck
50:08 How to build a killer course
54:02 The pain of leadership and hiring
59:24 What Jack has sacrificed (and won’t)
1:02:08 Jack's #1 advice
1:04:46 Bye bye bye