“My industry has made a business out of making what should be simple, complex… because then you get to be the expert, the gatekeeper.”We are rebuilding the family office model from the ground up: independent in incentives, generational in mindset, and designed around the client. In this conversation, managing director Sune Hojgaard-Sorensen explains why that rebuild is necessary. The traditional model too often prioritizes product sales and operates within structures built for a different era. Today’s wealth creators—founders, global citizens, and purpose-driven families—have outgrown those constraints. What once worked no longer serves the complexity and intentionality of modern wealth.