Zapier Co-Founder Mike Knoop on category creation, API evolution & AI architecture | E1769

Episode • Jun 27, 2023 • 1h 7m

This Week in Startups is presented by:

Embroker. The Embroker Startup Insurance Program helps startups secure the most important types of insurance at a lower cost and with less hassle. Save up to 20% off of traditional insurance today at Embroker.com/twist. While you’re there, get an extra 10% off using offer code TWIST.

Lemon.io - Hire pre-vetted remote developers, get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

Eight Sleep. Good sleep is the ultimate game changer. Now you can add the Pod Pro Cover to any mattress! Go to eightsleep.com/twist to check out the Pod Pro Cover and get $150 off at checkout!

Today’s show:

Zapier’s Mike Knoop joins Jason to discuss the early days of Zapier before breaking down the evolution of app integrations and API usage (1:20). They dive into reducing friction for Zapier users, regulating AI, the limitations of present-day AI architecture, and more (43:06).

Check out Zapier: https://zapier.com/

Follow Mike: https://twitter.com/mikeknoop

Time stamps:

(0:00) Mike Knoop joins Jason

(1:20) Zapier’s origin story

(8:40) Zapier’s key inflection point and its profit-sharing model

(14:05) Zapier’s business model

(15:48) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist

(17:03) The evolution of app integrations and API usage

(23:41) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(25:00) Zapier demo + incorporating AI into your workflow

(36:43) Eight Sleep - Go to https://eightsleep.com/twist to check out the Pod Cover and get $150 off at checkout!