How to sell sweets to Japan? A story of a brave Ukrainian sweets producer. Part 2.
Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol& Pop, about their "magical" entry into the Japanese market.
Learn how a chance meeting at a trade show led to a major distribution deal, despite initial doubts and major hurdles.
Discover the rigorous testing required in Japan, how Lol&Pop overcame blackouts in Ukraine, and why quality and persistence are key.
Listen to the first part of the interview in the episode #42.
Key Highlights :
- Unexpected success story of a Ukrainian candy maker in Japan.
- Deal with a major Japanese distributor and placement in 350 stores.
- Challenges of rigorous testing in Japan.
- Importance of resilience, adaptability, and quality.
- Practical tips for SMEs and exporters.
- Focus on the Japanese market specifically.
- Building trust and reputation.
- Joining industry alliances.
Speakers LinkedIn Profiles:
Dmytro Shvets https://www.linkedin.com/in/dshvets/
Olena Tokar https://www.linkedin.com/in/alonatokar/
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