Struggling with excess inventory that just won’t move? You’re not alone. In today’s episode, we're diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again.
Here’s the truth: it's not always about running another sale or marking things down (though we'll cover that too). Often, the biggest problem with excess inventory starts long before the markdowns... and it's all about how much attention and strategy you're giving each piece.
In this episode, we cover:- Why excess inventory builds up in the first place (spoiler: it’s not just overbuying)
- How to give your products the love they need to actually sell
- Creative ways to clear out old inventory fast, including bundle sales, ladder sales, and more
- Why early markdowns are better than desperate discounting
- How to treat your inventory like cash
- The importance of knowing your numbers - inventory age, demand, and seasonality
- How your online visibility is directly tied to moving inventory
- Why checking your Hub dashboard and scorecard can make all the difference
- Don’t just clear excess inventory - learn from it.
- Take action on old products quickly: refresh photos, promote, and get eyes on it.
- Cash flow matters more than holding onto items that aren’t moving.
- Check your Google visibility and analytics to keep traffic flowing to your site or store.
Log into your Boutique Hub dashboard to check your analytics, scorecard, and get actionable insights to boost your visibility and traffic.
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