Liran has been inside Amazon HQ and has some great updates for us on what’s coming down the pipe for Sellers. A seller since 2014, Liran shares his experience on Amazon to help your amazon fba products sell.

Things that are coming from Amazon:

The Lighting Deal

• Available to vendors, coming to 3rd party sellers
• Frustration is that you pay to run the lightning deal $150 and you don’t get much visibility
• Ability to pay to be featured on one of the 1st three pages of the deals page
• The opportunity to run a sponsored ad and you pay per click – as in a sponsored products bidding model
• Another opportunity to market your product
• Will there be a top of the page or right rail slot – Liran doesn’t think so, it’ll be more likely mixed in with the results on the 1st page
• Imagine it’ll be cheaper than running regular sponsored ads
• We’ll see how it plays out
• Get the most out of your lightning deal – get initial sales and more reviews

External Traffic

• A key frustration Liran shared with them while inside Amazon is that they have lots of data but share very little with sellers
• Sellers would love to be able to track external traffic
• The pixel on your Shopify store lets you track people
• Amazon have said they are looking at this tracking for 2018…slow going but they are working on it
• Something might roll out in 2018 that lets you track that traffic
• Would probably make sense to do it from the Storefront and be able to place a pixel on there – would make sense for brand registered sellers....

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