In this episode, Sheldon says you need an email marketing system, today. He will go over the features one at a time to help you see what he mean • unlimited sends, o This means that there are no limits to how many emails in a month you can send. Some services will cap you at a set amount. • email scheduling, o You can create an email and then send it at a later date. This way you will be able to set up your messages on one day for the week, month, bi-monthly, whatever. • triggered automation by reader actions, o When someone clicks on a link in the email, you can use that action to target specific email to match their interest. L use this to send messages for subscribers that are interested in a specific class or podcast. The system will perform an action that would be “if this link is clicked”, then start this automatic message sequence. • easy email editing and tagging, o You can add text, pictures and links to the email very easily. It’s just like typing in a Word document. • Smart pages o You can have a page for people to sign up for your email or even give a free download without having you own website. The system will send the download after the person signed up for the newsletter. • autoresponders, o This feature is how you can make a series of emails to go out at different days to continue conversations with someone. You can do targeted messages over several days to promote a course, podcast, or anything. • even automatically creating draft emails from any of your existing RSS feeds. o If you have a YouTube channel or a podcast, then there is a RSS feed that gets broadcasted when you share something on that service. The email system will pick up the RSS feed and once a week create an automatic email for you to look over and send to your people. Email marketing should begin before you have a product or service. It’s a way to keep people updated on the most recent thing that you do. A smart email system will do something with the emails to raise engagement in the audience. They must first know you, then they will like you, lastly they will trust you. So after you build trust it becomes easier to sell your product or service to help them. Hope this helps you understand the process a little better. There are many email service companies, but not many do everything I just explained. I’ve been trying to find and offer my audience better resources as of late and I do have a wonderful company, If you’re ready to collect those names and emails from potential clients.