Why does selling at a good price sometimes feel like a terrible decision? And how do you know when to act, when markets can change overnight? Vance Crowe sits down with Ryan Denis, a Saskatchewan-raised grain marketing advisor, entrepreneur, and host of the What the Futures podcast, to explore the psychology of financial decision-making and the enormous pressures facing modern farmers.Ryan explains why farmers can feel devastated when grain prices rise after they've already sold, how fear and regret influence market decisions, and why having a clear strategy is often more valuable than trying to predict the future.Ryan also shares the remarkable story of leaving agricultural giant Cargill to start his own business, only to face a seven-figure legal demand following some ill-advised social media posts. He also explains how a carefully timed wheat-selling strategy left one farming operation approximately $300,000 ahead of the market.The conversation also explores rising farming costs, the changing role of AI in agriculture, and Ryan's fresh approach to bringing farmers together through his Crop Marketing Made Cool: UNHINGED 2026 conference ( - where Vance will be speaking this December).Learn more about Ryan Denis and the Crop Marketing Made Cool conference: https://www.ryandenis.ca/When not podcasting, Vance is invited to give talks on tangible communication skills. He teaches how to connect with employees, colleagues and family so that you can negotiate, have better relationships and achieve your higher goals.https://articulate.ventures/lbchttps://www.legacyinterviews.com/https://articulate.ventures/book#VanceCrowe #RyanDenis #GrainMarkets #Farming #DecisionMaking